Hell & Back

This has been a while in the making, and after the inevitable delays with Covid, it finally arrived!

For anyone who hasn't participated before, Hell & Back is Ireland's toughest mental & physical endurance challenge, located in the stunning Killruddery Estate. Hay bales were climbed upon, mud was crawled through and plenty of other obstacles were tackled!

As part of our partnership, we took over the iconic final ramp which you can see below! This beast of a ramp is about 100 feet high (not really, but it feels like that when you're standing at the bottom of it!) and most of us made it to the top!

Instead of handing out swag (nobody needs more pens and water bottles!) as part of our activation plan this year, we donated €10,000 to three charities: MS Ireland, Pieta House and Peter McVerry Trust. Each of these charities are so deserving of donations, and we were delighted to be able to contribute to all the great things they do for so many people.

Have a look below at some of the fun that was had on the ramp, and watch this space - we'll be back again!

Don't worry if you're not there - head over to the Hell & Back Facebook (link below) to find the six albums of all the weekend's....fun!

https://www.facebook.com/HELLANDBACKCHALLENGE