On-siteFull time

Country Head - UAE

Full ownership of a UAE market entry. Control over strategy, execution, and outcomes.

Build a fintech business from zero to scale in one of the region’s most competitive markets.

Direct access to and partnership with the Group CEO.

End-to-end P&L ownership with clear impact on growth and performance

Freedom to shape partnerships, product direction, and go-to-market strategy.

Lead UAE market entry for a high-growth fintech. Own strategy, revenue, partnerships, and team build. Full P&L responsibility with direct CEO exposure, scaling a digital lending business in a competitive GCC market.

Country Head - UAE

Dubai, UAE - Executive Leadership - Scaling Fintech


Join a high-growth fintech expanding across the GCC, now entering the UAE market with serious intent.


This is a full market ownership role. Strategy, revenue, partnerships, compliance, brand. You will build and lead the UAE business from the ground up.


The Role:

As Country Head, you will establish, scale, and lead operations in one of the region’s most competitive fintech markets.


You will work closely with the Group CEO while owning execution locally. This is a commercial leadership role with full P&L responsibility, regulatory oversight, and team building mandate.

The focus is digital lending, microfinance, and B2C financial services.


You will represent the business externally and build credibility across regulators, banks, partners, and investors.


What You’ll Be Doing:

• Leading UAE market entry and expansion strategy.

• Building partnerships with banks, fintechs, payment providers, regulators, retailers, and ecommerce players.

• Driving revenue growth, portfolio expansion, and distribution channel development.

• Identifying new segments, products, and go-to-market opportunities.

• Leading digital lending deployment and microfinance initiatives.

• Overseeing B2C credit models, lending performance, and lifecycle management.

• Building and leading the UAE team across commercial and operational functions.

• Ensuring regulatory alignment with UAE financial authorities.

• Establishing governance, compliance, and risk management frameworks.

• Owning country-level P&L, budgets, and financial targets.

• Acting as the face of the company in the UAE.


What You’ll Need to Succeed:

• 10–15+ years’ experience in fintech, digital lending, BNPL, or financial services.

• Proven track record of launching or scaling businesses in the UAE or wider GCC.

• Strong background in business development, partnerships, and marketing leadership.

• Experience working directly with regulators and financial authorities.

• Demonstrated success owning P&L and delivering revenue growth.

• Experience building high-performing teams in fast-paced environments.

• Strong governance and stakeholder management capability.

• UAE market credibility and network.


This role suits a commercially driven operator who can balance regulatory awareness with aggressive growth ambition.


What’s in It for You:

• Full country ownership in a scaling regional fintech.

• Direct partnership with Group CEO.

• Significant executive autonomy.

• Competitive senior executive package.

• The opportunity to build and lead a UAE fintech operation from day one.


Next Steps:

If you have led fintech growth in the UAE and are ready to take full country ownership, send your CV or get in touch confidentially to explore further.


nineDots is a specialist technology & outsourcing recruitment agency advertising this role on behalf of our client.

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